- Post By : Michael Smith
- On : August 24, 2016
Leads are the lifeblood of any business. It’s the reason marketers pour so much money into creating brand awareness, customer loyalty and sales. Simply put, you need leads if you want to keep your business up and running and an important part of generating quality, qualified leads is keeping your marketing fresh and exciting.
An interesting study done by Ascend2 showed that the top five most effective online lead generation tactics focus on:
- Email marketing
- Website or landing pages
- Content marketing
- Search engine optimization
- Social media marketing
Before you start developing a few new approaches to lead generation in your specific sector, it might be useful to relook at how your target audience spends their time online so that you can build your strategy around that. Online behaviour changes so it’s important to stay abreast of any new studies or stats that could help you better cater to your audience’s needs.
Lead generation tactics to consider in 2016
Create a Video
According to a study by Insivia, 64% of users are more likely to buy a product after watching a video about it. With so many great video tools available out there, anyone can create a video about their brand or their offering. Videos don’t have to be long or complicated so don’t let the thought of coming up with a compelling script or the fact that you’ve never made a video before put you off of trying it. A video can also be spread far and wide by including it on your website, in your emails and on social media.
Offer a Freebie
Everyone loves getting something for free and if you have the expertise to create something like a white paper, a free eBook or a podcast series, offer this to online visitors in exchange for their details. You could also offer a discount coupon to be used with their next online purchase in exchange for signing up for your newsletter or simply filling in a lead generation form. Whatever you choose to offer though, it should be something that your audience will find appealing. Use these details strategically though and don’t spam them with countless emails or phone calls.
Use 404 to Your Advantage
Everyone has landed on a 404 page at some point or another and it’s likely to happen with your company’s website too. Use this error page to your advantage by turning it into a lead generation opportunity. Promote one of your products, direct users to a popular page on your site or add a contact form to the page.
Use that Call-to-Action
How are you using your core call-to-action and does it stand out enough? You need to make it as easy as possible for online visitors to know what steps to take next. Make sure that your call-to-action stands out, that it’s easy to understand and that it’s simple to action too.
Don’t Forget About Content
While content marketing does take some extra effort, the rewards are worth it. Creating unique content that isn’t necessarily always a blog post can do wonders for your brand. It positions you as an expert in your chosen field and it can be shared in countless ways such as in a targeted email campaign or on your social media platforms. Incorporating good SEO practices into your content creation strategy will also drive additional, targeted traffic to your website.
Utilize Social Media Tools
There are countless ways to generate leads on social media and using tools such as Twazzup is one such way. Twazzup allows you to analyse your followers and tells you which of your followers are potential leads that you could approach. Twitter also has a lead generation card ad that can be used to gather leads on social media.
Answer Questions on Quora
Quora’s stats have gone through the roof of late and it’s a perfect way to not only find people who might be interested in what your brand has to offer but you get to position yourself as an expert in your field by answering questions that are related to your offering. Posting links in your answers will also help you drive traffic to your website and hopefully convert new visitors into paying clients.
Setup Social Media Alerts
By taking the time to setup a few social media alerts using tools like TweetBeep, you can listen out for tweets that contain specific keywords relating to your brand that you can reply to. By practicing social media listening you can easily gain access to people who are potentially interested in what you have to offer.