- Post By : Michael Smith
- On : November 21, 2016
The web is a competitive space. Online users really have their pick when it comes to which websites to spend time on so businesses need to work a lot harder to grab and keep their attention.
The more time a website visitor spends on your site, the more likely they are to perform a specific action such as signing up for your newsletter, making an online purchase or navigating to your physical store. Getting them to spend enough time on your website in order to take action is where the real work comes in.
How to measure website engagement
There are several stats that you can look at to find out what your current engagement rates look like. Below are some of the most prominent engagement indicators.
- Bounce rate. Your bounce rate measures how many people visit your website and leave almost immediately. A high bounce rate means that visitors aren’t interacting with more than one page for a few seconds.
- Pages per Visit. This shows how many website visitors are browsing your site and engaging with your content. You should aim to get this number as high as possible if you want to increase your chances of converting prospects.
- Average Time on Site. When visitors are spending a good amount of time on your website it means they’re enjoying your content and taking the time to read it.
9 Tips for boosting website engagement in 2017
Below are just some of the ways that you can get online users to spend more time on your website.
- Spend time on that design. There is a lot of research out there that offers insights on what works best in terms of website design. Many brands have opted for a clean and simplistic design while other websites are a little busier. There is no right or wrong way to design a website but it does need to look professional. You can choose to insert a lot of information and even a few ads but if your website looks professional it can be just as effective as a simpler website.
- Give visitors a memorable experience. Your content needs to be unique, engaging and provide your visitors with a one of a kind experience. Create content that will add value to the lives of your visitors. Whether this is done by educating them or entertaining them, give them a reason to share your content. Get a designer to help you create eye-catching visuals that are unique to your brand or get a video expert to help you develop killer video content. There are countless ideas out there.
- Offer links to related content. If you want visitors to keep browsing in order to increase your engagement rate, offer them related content. This is one way to provide your visitors with a more customized experience too. Insert links to related content within your blog posts or build the feature into your website.
- Social media advertising works. For an instant engagement boost, put some of your marketing budget into boosting a few content related posts on social media. Not only will this help you build your following but it will increase your website traffic and engagement too.
- Test your website speed. A slow website is enough to drive anyone a little mad. A slow website is one of the reasons why a lot of websites tend to experience high bounce rates so be sure to test this on a regular basis. It’s also wise to optimize your website for mobile devices so that all users will have a pleasant browsing experience.
- Rethink your navigation. Don’t leave users guessing about where they can find specific information. It’s important to keep your navigation clean and simple if you want to increase your website engagement rates. The better your navigation is, the easier you’ll be able to move visitors through your sales funnel.
- Encourage comments. If you’re posting regular content on your website, add a comments section to the end of each post to encourage engagement. You will need to dedicate some time to comment moderation but once visitors know how engaging your content is and how many people are interested in it; they’ll definitely be coming back for more.
- Keep an eye out for content opportunities. A content calendar is an essential tool for all marketers. It helps you to plan out your posts so that you have the chance to be more creative with each of them. It also helps to make note of holidays or major events that might be coming up so that you can get involved. Don’t forget to share your content on social media to get in on the hype.
- Let your data speak for itself. Your website reports are invaluable as they will tell you what content your audience would like to see more of. If possible, pull a website report at least once a week or at least twice a month so that you can use it to improve your website and content on an ongoing basis.