- Post By : Michael Smith
- On : December 12, 2016
When Instagram stories first launched, users were very quick to point out the similarities between Snapchat and Instagram’s new feature. Snapchat and Instagram are quite different though and brands shouldn’t necessarily be on both platforms.
Instagram gives brands access to a much larger audience and offers a unique mix of permanent and 24-hour based posts and stories. Instagram has also been integrated with platforms such as Facebook, giving you a much broader social reach.
Why use Instagram stories?
The main reason why Instagram stories are so effective for brands is because they will generally appear right at the top of a user’s news feed. This prime position receives a lot more clicks and helps keep brands top of mind among their target audience.
Instagram stories offer you a creative way to reach out to and connect with your customers without having to go into a hard sales pitch.
Before you get started
Before you create your first Instagram story, make sure that your profile contains all of the right information, including a link to your website. It’s also important for all of your social media profiles to be consistent so that online users can easily recognize your brand. Use the same bio and profile picture across all of your pages and profiles to achieve this.
How to market your brand using Instagram stories
If Instagram is going to be a big part of your 2017 marketing strategy, below are just some of the ways that you can use stories to market your brand.
A day in the life
This is not a story that every brand can use. If you’re going to give your followers a peek into what you do on a day-to-day basis, it needs to be interesting. This tactic works especially well if you’re a local personality or someone who is relatively well known in your industry as people would be more interested in finding out what you get up to on a day-to-day basis.
Create a special offer
If you’re going to present your followers with a special offer, what better way to grab their attention than with a story? It makes the sales process a lot more interesting and Instagram stories gives your brand a prime selling spot at the top of your followers’ feeds too.
Offer a behind the scenes peek
Make your followers feel like VIPs by using Instagram stories to create some hype around an upcoming event. Give them a sneak peek into how the setup is coming along or what the talent is up to.
Offer some advice
Instagram stories offers brands a unique way to present their followers with valuable content. Position your business as an industry expert by offering your audience a few tips and tricks that they might find useful. This advice should of course be relevant to your products, services or sector to make it relevant to your target audience.
Answer some questions
Engage with your followers by offering to answer a few of their questions. Get your followers to send you a direct message with their questions and provide a daily answer using Instagram stories. This tactic will really boost your views.
Run a competition
Have a great prize that you can giveaway? Use Instagram stories to tell people how to enter. You could even ask them to create their own stories using a unique phrase or one that incorporates one of your products.